Ready to be CustomerKIND?

Transformational Customer Engagement and Data Strategy

actionable insight   |   connected capabilities   |   meaningful conversations

Customer Obsessed

At CustomerKIND we understand how to unite business strategy, customer insight and marketing communications to unlock growth opportunities. 

We harness data intelligence to create personal and relevant experiences that inspire engagement and  nurture value, helping clients to thrive in today’s hyperconnected media landscape.

Looking for your next source of competitive advantage?

Your customers are your business, treat them like people and not like data. And yet data is the secret to a lasting, meaningful and profitable relationship between you. Understanding and pleasing consumers in our digital world is both increasingly difficult and increasingly ripe with opportunity. Experiences, conversations and interactions on their terms and in their spaces are what matter. Customers matter – more than ever. 

Our services

We bring a rare blend of deep data expertise and modern marketing know-how to help clients embrace customer-centricity.

Customer insight & analytics​

We ask the right questions and distil the actionable insight that generates momentum for customer experience initiatives.​

Customer engagement strategy

Championing the customers perspective, we architect valued customer communications and experiences

Business impact​

Relentlessly focussed on major performance levers, we galvanise multi-disciplinary teams around sources of commercial advantage.​


Working across sectors we bring a fresh perspective and best practice.

Created robust data strategy foundations for a leading international airline

Customer insight and journey design in an mHealth environment

Transforming loyalty for a successful UK fashion retailer

Harnessing fan emotion

Simplifying the complex

Organising around the customer makes cross-discipline experience design easier to navigate.

A recent eConsultancy study identified the characteristics that are the most important in establishing a truly ‘digital native’ culture:



Let's talk about your next project

Call or email us to start the conversation. We can help you find solutions to key challenges or ways to accelerate important initiatives that will improve the customer experience and their value to your organisation.

People say such nice things . . .​

“Janet brought to our team deep expertise in data and CRM, within the context of digital transformation, helping one of our major clients to remain relevant, inspiring and competitive. She is very committed to the work she chooses to engage in – providing compelling data-led ideas and diligence in abundance.”​

Natalie Gross​

Managing Partner, TH_NK​

President, BIMA
(British Interactive Media Association)

“Janet worked with Asthma UK at the start of embedding customer journey thinking into the organisation – she was calm, patient and tenacious in coaching the teams through an unfamiliar process and digging for customer insight within the organisation as stimulus”

Kay Boycott​


Asthma UK

“I first met Janet when she came in to cover a CRM Specialist role at Unilever in the UK. Authoring our first data strategy, she set a new standard in the organisation, translating seemingly complex concepts into compelling arguments to become more consumer-centric.“

Phil Barden

MD, Decode Marketing

Author of Decoded.
 The Science Behind Why We Buy’

Champions of customer-centric strategy rooted in deep customer insight. Catalysts for change in pursuit of commercial advantage